What are Apple’s plans for generative AI? Tim Cook wants to be ‘thoughtful’

What are Apple’s plans for generative AI? Tim Cook wants to be ‘thoughtful’

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In May, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source Yakov Livshits software for public use. A new voice-isolation feature for the iPhone 15, for example, uses machine learning to recognize and home in on the sound of your voice, quieting background noise on phone calls. As usual for iPhone launches, yesterday’s event spent ample time on the power of the new phone’s camera and image-enhancing software. Those features lean on AI too, including automatic detection of people, dogs, or cats in a photo frame to collect depth information to help turn any photo into a portrait after the fact.

The iPhone 15 Opts for Intuitive AI, Not Generative AI – WIRED

The iPhone 15 Opts for Intuitive AI, Not Generative AI.

Posted: Wed, 13 Sep 2023 11:00:00 GMT [source]

Despite these claims and rumors, Apple has already pushed out products running on advanced machine learning models like the iPhone’s camera, Siri, and more. An update in iOS 17 brings a transformer language model to the autocorrect system, which is the same base technology used in AI chatbots. Image Generation is a process of using deep learning algorithms such as VAEs, GANs, and more recently Stable Diffusion, to create new images that are visually similar to real-world images. Image Generation can be used for data augmentation to improve the performance of machine learning models, as well as in creating art, generating product images, and more. Generative AI (GenAI) is a type of Artificial Intelligence that can create a wide variety of data, such as images, videos, audio, text, and 3D models. It does this by learning patterns from existing data, then using this knowledge to generate new and unique outputs.

Artificial Intelligence

Earlier this week, OpenAI unveiled GPT-4, its next-generation AI engine, enabling even more advanced responses from ChatGPT. This means that simple updates like adding new phrases to the data set requires rebuilding the entire ‌Siri‌ database, which could take up to six weeks. Adding more complicated features like new search tools could take up to a whole year. Apple’s core AI product, voice assistant Siri, has also stagnated over the years. Though Cook declined to comment on future products, he did provide insight into how Apple is thinking about AI and how it will fit into the company’s products and services.

apple generative ai

You can see more reputable companies and media that referenced AIMultiple. Throughout his career, Cem served as a tech consultant, tech buyer and tech entrepreneur. He advised enterprises on their technology decisions at McKinsey & Company and Altman Solon for more than a decade. He led technology strategy and procurement of a telco while reporting to the CEO. He has also led commercial growth of deep tech company Hypatos that reached a 7 digit annual recurring revenue and a 9 digit valuation from 0 within 2 years.

Will Generative AI Replace Humans in the Workplace?

These might be within key office productivity apps, but also for the purposes of accessibility, enhanced user interface components, or augmenting search experiences. But Generative AI is not without challenges just like any other emerging technology. However, it does require a considerable amount of training data required to generate outputs, else the output may turn out to be subpar or not good. But with the time that can be tackled, an enormous amount of work needs to go into securing the data to avoid any type of privacy concerns.

Write With Transformer – allows end users to use Hugging Face’s transformer ML models to generate text, answer questions and complete sentences. Once a generative AI algorithm has been trained, it can produce new outputs that are similar to the data it was trained on. Because generative AI requires more processing power than discriminative AI, it can be more expensive to implement.

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Semi- supervised learning approach uses manually labeled training data for supervised learning and unlabeled data for unsupervised learning approaches to build models that can make predictions beyond the labeled data by leveraging labeled data. When the battery pack vanished, so did the MagSafe Duo Charger, that clever folding accessory for the iPhone and Apple Watch. It was also Lightning-powered, but it felt more as though its time had run. After all, it didn’t fit all iPhones quite as sleekly as it should, thanks to the bigger camera panels on recent phones, especially the Pro versions. And rivals such as handsome models from Nomad made for much better options, even if they are too heavy to easily be a travel charger.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

  • “Microsoft and Google’s announcements will speed up the clock on Apple and around its AI strategy, and time is ticking.”
  • While Apple may not announce a SiriGPT anytime soon, if ever, expect more advancements from the company in the area across its platforms.
  • As spotted by 9to5Mac, one of the listings is for a Visual Generative Modeling Research Engineer.
  • “The reality is that Apple is a bit behind others like Microsoft and Google in generative AI, so it smartly chose to position itself as running its own race in AI, as opposed to trying to play catch-up with others,” he said in a direct message.

Dave is a freelance tech journalist who has been writing about gadgets, apps and the web for more than two decades. Based out of Stockport, England, on TechRadar you’ll find him covering news, features and reviews, particularly for phones, tablets and wearables. OpenAI just launched ChatGPT for iOS, while there are numerous other third-party tools that can bring top-tier artificial intelligence tools to your Apple products right now. Generative AI is a broad label that’s used to describe any type of artificial intelligence (AI) that can be used to create new text, images, video, audio, code or synthetic data.

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But he ended the statement with enthusiasm around the field, saying Apple sees AI as “huge” and will continue to invest in related technologies for its products. Apple could use generative AI in a number of impactful ways, like giving the Siri voice assistant a more conversational feel, or helping Apple Pages compete with auto suggestions from Google Docs and Microsoft Word. Speculation about Apple’s future with generative models preceded WWDC, particularly in recent weeks after Apple posted a string of generative-AI-related job ads, and a series of announcements by some of Apple’s biggest competitors. According to a report from Reuters, Apple’s growing spend in research and development can be tied to developing AI technology. The publication received a statement from Apple CEO Tim Cook on the matter.

Generative AI is a new buzzword that emerged with the fast growth of ChatGPT. Generative AI leverages AI and machine learning algorithms to enable machines to generate artificial content such as text, images, audio and video content based on its training data. As you can see above most Big Tech firms are either building their own generative AI solutions or investing in companies building large language models. Generative AI is a growing use case for smartphones as assistants like ChatGPT, image generation, and other apps that rely on the technology become more common. Apple’s new A17 Pro chip’s “neural engine,” tuned to power machine-learning algorithms more efficiently, can most likely boost generative AI apps that run locally on a device.

apple generative ai

July 19 (Reuters) – Apple (AAPL.O) is working on artificial intelligence (AI) offerings similar to OpenAI’s ChatGPT and Google’s Bard, Bloomberg News reported on Wednesday, sending its shares up as much as 2% to a record high. Yakov Livshits There are ongoing industry conversations about bias in how AI analyzes and generates content. There are also issues around AI explainability — organizations need to be able to explain how a model generated a certain result.

Is Generative AI Art Actually Art, or Randomly Generated Content?

Sign up to receive daily breaking news, reviews, opinion, analysis, deals and more from the world of tech. Recent reports suggest that Apple knows it’s falling behind the likes of OpenAI, Microsoft and Google in the AI race, and we’ve already written about the response that’s needed from Apple if it wants to compete in this particular area. Musenet – can produce songs using up to ten different instruments and music in up to 15 different styles. Along with the AI updates, Adobe announced that prices will be increasing by around 10% for its plans that include the new capabilities. “While the product lineup for 2023 will probably let Apple meet financial targets this holiday period, it really just serves as a stopgap for 2024, when larger changes are planned,” Gurman said.

Apple Wiki points out that the A16 chip inside iPhone 14 delivers 17 trillion operations per second, up from 600 billion/s in 2017’s A11 processor. On this week’s episode of The MacRumors Show, we discuss Apple’s place in the ongoing race to develop generative AI tools. VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. The company has reportedly developed an internal chatbot, colloquially dubbed “Apple GPT” which might also be used for Apple Care. The big question Apple devotees’ minds is whether Siri will get a generative AI upgrade, which would be a clear use case.

apple generative ai

The end result is a totally new content that tricks the user into believing the content is real. With generative AI, computers identify the underlying pattern related to the input and produce similar content. Various techniques like Generative adversarial Yakov Livshits networks (GANs), Transformers (GPT-3, LaMDA, Wu-Dao) are used for the purpose. Generating new content based on source data, differentiating, and identifying which generated data is closer to the original are few of the key activities that happen.