Here’s the Deal: AI & Marketing Content Creators Need Each Other

How to use generative AI for marketing

Within seconds, you’ll have a list of solid content ideas that it would have taken an hour-long “brainstorming” meeting to create. Overreliance on AI-generated content is a risk, but not using it at all is equally risky. You’ll slow down production and burn out human marketers on content grunt work that AI can easily generate. Generative AI tools like Descript work to eliminate the technical expertise generally needed to edit Yakov Livshits audio and video content; therefore, marketers have more time to create, edit, and post content faster and easier. For businesses, however, you can utilize this tool as a chatbot to carry out conversations with your online users in multiple languages, thanks to its NLP. Users can also quickly find answers to FAQs about your products/services, making it a valuable tool for many industries, including finance and health care.

Just provide your website and Google AI will start learning about your brand to populate your campaign with text and other relevant assets. We’ll even suggest new images generated just for you, helping you stand out to customers across a wider range of inventory and formats. Article Forge is a tool that uses generative AI to create human-like, grammatically correct, and semantically meaningful marketing content (articles, blog posts, Yakov Livshits and other types of written content). With generative AI handling lower-level tasks, marketers are able to focus on strategic campaigns, executing on creative, and creating connections with customers. Generative AI can fundamentally change how marketing departments operate, allowing teams to place more focus where it belongs — on the customer. To personalize the customer experience, it is necessary to segment them correctly.

How Marketers Can Harness AI As Their Superpower

But once you create that authentic foundational content, generative AI can enhance your amplified marketing efforts. The same-old vanilla content won’t build trust and connection with your audience. If they discover your material is auto-generated, they will likely feel misled.

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world’s leading community of customer experience professionals. Based on our analysis of the tools above, we can only agree with Patel’s conclusion. Many experts believe the revolution of AI will represent a significant shift for businesses.

GPT-4 on GPT-4: what generative AI says about using generative AI for marketing

Generative AI automates various activities to improve their speed and accuracy. It provides businesses with insightful data to make informed decisions on content creation areas to create targeted strategies that drive sales. With the help of generative AI, extensive audience segments may be automatically created, offering exact customization campaigns for millions of clients. AI-powered content generation and curation tools can produce high-quality content at scale, freeing up marketers to focus on more strategic tasks. Image and pattern recognition technology uses algorithms to analyze images and identify patterns.

Yakov Livshits
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.

• This abundance of unstructured data is precisely what generative AI models are built to handle.
• This move isn’t a mere trend; according to Statista, the market size of generative AI in marketing is projected to soar from 1.9 billion in 2022 to a staggering 22 billion by 2032.
• Generative AI can analyze text from source material, such as blog posts, books, social media posts, or conversations, to identify common or related themes and topics.
• Inspired by Genesis chapter 1 and Star Trek’s Jean-Luc Picard, we’ve always dreamed of the ability to literally speak reality into existence.

It has partnered with OpenAI to incorporate GPT-4 into its services and personalized learning in a way not seen before. Establishing a test environment is necessary to check out the way AI functions and find errors, if any, before deploying it. You should also constantly test your AI models to ensure that they give accurate results over time.

Generative AI + human expertise = potential for marketing greatness

For organizations looking to challenge biases in their decision making and create a better world for consumers, this would be an instance of generative AI making work less productive. While a question like “How did millennials living in the US respond to our most recent concept test? ” might generate a clear-cut answer, deeper questions about human values or emotions often require a more nuanced perspective. Not all questions have a single right answer, and when aiming to synthesize large sets of research reports, key details could fall between the cracks.

Additionally, you can use marketing automation tools like Hubspot and Mailchimp to boost work efficiency. It understands the context of the text you enter and suggests corrections in real-time. Since buyers demand personalization at every step of the buyers’ journey, it is crucial that brands provide it. This is the only way to ensure customer loyalty and retention in the present times. According to a survey by BCG, 41% of CMOs harness the power of generative AI for better targeting.

Risks of combining generative AI and marketing

Reviewing existing data compiled by AI will help you make informed decisions for your business. Examples of AI content include essays, short-form content, books, lifelike images and art, and audio clips. You can use generative AI to write news articles, blog posts, and stories. Furthermore, according to the latest guidance from the US Copyright Office, content generated primarily by AI is not copyrightable. In contrast, content generated primarily by humans and adapted by AI is eligible for copyright.

Generative AI tools such as ChatGPT, Jasper and Copy.ai can put words together competently at lightning speeds based on similar content out there. Features include over 65 built-in avatars and access to custom background music and backdrops. Businesses can also generate company videos from text input or transfer a static PowerPoint presentation into a moving visual. With astounding capabilities that may have otherwise been seen as impossible by computers, it has seen a surge in popularity.